Leas, market leader in industrial automation, asked us to design and engineer the new control panel for their welding machines. This product also defines the new design language for their products and their new corporate design. Our aim was to create a functional product with a clean, minimal design with the focus on the new brand image and design features.
The metal stand and the panel interface have clean lines and a minimal look, while on the back we find the most prominent style feature of the new brand look, an “X” shape that enhances the company logo. The use of different materials for the stand and the control panel allows the structure to be solid and steady without compromising lightness and ease of movement.
The elements in thermoformed plastic and sheet metal elements allowed the customer to contain investments and at the same time to create a product that stands out from those of the competition.